We believe data-driven insights lead to a spark – the first step in a chain reaction that connects people and brands in a powerful, endearing way.

Who We Are

We are a team of tireless learners and creative problem-solvers focused on helping clients tackle tough problems, make smarter decisions, and generate incremental business value through data-driven insights.

How do we do that? By leaning in and being proactive partners. Our job is to understand the questions behind the question and what keeps our clients up at night. Put simply, we’re obsessed with helping our clients get a little better every day. We call it being QUADRATICAL.

Interested in joining our team? We’re always eager to talk with folks looking for a culture that values mutual respect, constructive debate, humility, and innovation.

What we do


Our services unite data, analytics, marketing, and technology.

Decision Sciences

Rigor of
balanced with the art of

We create value from data by translating insights into real-world applications, resulting in better, more informed, fact-based decisions.

  • Choice modeling
  • Bayesian modeling
  • Econometric modeling
  • Agent-based simulations
  • Machine learning
  • Natural language processing
  • Media mix modeling
  • Brand geometry
  • Lead scoring and forecasting
  • Segmentation
  • Test design and measurement
  • Multitouch attribution
  • Performance measurement
  • Quantitative research

Digital Analytics

The application of
marketing technology
to inform and optimize
Digital Experiences

Tracking digital behavior is a strategic endeavor, requiring ongoing analysis to generate insights and hypotheses for improving every customer experience.

  • Platform consulting and implementation
  • Analytics audits
  • Tag management
  • Deep-dive analysis
  • Data integration
  • Tech stack consulting
  • Data management platform (DMP) strategy and management
  • Site and app testing
  • Mobile app tracking
  • Personalization strategy and enablement
  • Dashboards and reporting
  • Platform training

Relationship Marketing

Personalized experience
responsive to the rapidly evolving
consumer expectations

Our customer relationship marketing (CRM) and direct marketing roots make customer centricity second nature. Whether converting prospects into customers or working to build loyalty through one-to-one relationships, we apply data and insights to every touchpoint.

  • Customer relationship management
  • Loyalty programs
  • Email marketing and automation
  • Email platform evaluation and implementation
  • Direct mail
  • Testing strategy and campaign optimization
  • Communication and technology audit
  • Customer analyses and predictive modeling
  • Lift/cannibalization
  • Break-even forecasting

Data Intelligence

Data is
at the core of
what we do

So, yes, we think a well-designed data environment is a beautiful thing. It’s what allows our analysts to uncover timely insights that fuel continual improvement for our clients.

  • Data ecosystem architecture, development, and management
  • Big data management
  • Master data management
  • Data cleansing and standardization
  • Extract, transform, load (ETL) data processing
  • Custom application programming interfaces (APIs)
  • Data workflow automation
  • Data visualization

Our Work

We have the privilege of serving dozens of brands of varying sizes across a number of industry verticals. That means we regularly work with a variety of technologies to serve a wide range of business needs. And our team wouldn’t have it any other way. We’re able to go deep in problem-solving for a particular client while also connecting dots across clients in ways that drive innovation and enable scalable custom solutions.

The Salvation Army
Charles Schwab
Sub-Zero, Wolf and Cove
Southern Methodist University
Texas Scottish Rite Hospital For Children
Firehouse Subs
Central Market

Let’s Talk

Interested in learning more about Quadratic and opportunities to partner with us? We’d love to talk with you. Just drop us a note below:

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