We believe data-driven insights lead to a spark – the first step in a chain reaction that connects people and brands in a powerful, endearing way.
Who We Are
We are a team of tireless learners and creative problem-solvers focused on helping clients tackle tough problems, make smarter decisions, and generate incremental business value through data-driven insights.
How do we do that? By leaning in and being proactive partners. Our job is to understand the questions behind the question and what keeps our clients up at night. Put simply, we’re obsessed with helping our clients get a little better every day. We call it being QUADRATICAL.
And, as a wholly owned subsidiary of The Richards Group, clients benefit from our seamless integration with industry-leading brand builders, media planners, and digital strategists. Collectively, we aspire to serve as indispensable partners answering the question “what would you do if you were me.”
Interested in joining our team? We’re always eager to talk with folks looking for a culture that values mutual respect, constructive debate, humility, and innovation.
What we do
Our services unite data, analytics, marketing, and technology.
Decision Sciences
Rigor of Mathematics balanced with the art of Problem-SolvingWe create value from data by translating insights into real-world applications, resulting in better, more informed, fact-based decisions.
- Choice modeling
- Bayesian modeling
- Econometric modeling
- Agent-based simulations
- Machine learning
- Natural language processing
- Media mix modeling
- Brand geometry
- Lead scoring and forecasting
- Segmentation
- Test design and measurement
- Multitouch attribution
- Performance measurement
- Quantitative research
Digital Analytics
The application of marketing technology to inform and optimize Digital ExperiencesTracking digital behavior is a strategic endeavor, requiring ongoing analysis to generate insights and hypotheses for improving every customer experience.
- Platform consulting and implementation
- Analytics audits
- Tag management
- Deep-dive analysis
- Data integration
- Tech stack consulting
- Data management platform (DMP) strategy and management
- Site and app testing
- Mobile app tracking
- Personalization strategy and enablement
- Dashboards and reporting
- Platform training
Relationship Marketing
Personalized experience responsive to the rapidly evolving consumer expectationsOur customer relationship marketing (CRM) and direct marketing roots make customer centricity second nature. Whether converting prospects into customers or working to build loyalty through one-to-one relationships, we apply data and insights to every touchpoint.
- Customer relationship management
- Loyalty programs
- Email marketing and automation
- Email platform evaluation and implementation
- Direct mail
- Testing strategy and campaign optimization
- Communication and technology audit
- Customer analyses and predictive modeling
- Lift/cannibalization
- Break-even forecasting
Data Intelligence
Data is at the core of what we doSo, yes, we think a well-designed data environment is a beautiful thing. It’s what allows our analysts to uncover timely insights that fuel continual improvement for our clients.
- Data ecosystem architecture, development, and management
- Big data management
- Master data management
- Data cleansing and standardization
- Extract, transform, load (ETL) data processing
- Custom application programming interfaces (APIs)
- Data workflow automation
- Data visualization
Our Work
We have the privilege of serving dozens of brands of varying sizes across a number of industry verticals. That means we regularly work with a variety of technologies to serve a wide range of business needs. And our team wouldn’t have it any other way. We’re able to go deep in problem-solving for a particular client while also connecting dots across clients in ways that drive innovation and enable scalable custom solutions.
Let’s Talk
Interested in learning more about Quadratic and opportunities to partner with us? We’d love to talk with you. Just drop us a note below:
